Insights/Best Practices — AI Guide
How to run AI well, written down.
The working guide: when to buy and when to build, when an agent is the wrong tool, and the prompts and architectures that survive contact with production. 6 pieces on the shelf, newest first.
6
Pieces on this shelf
59 min
Of reading, total
Aug 2026
Newest piece
The newest sheet
How AI moves marketing ROI, and where it does not
Three levers used to produce return on marketing spend. One, buying attention at the moment of intent. Two, reading the result inside a quarter. Three, counting the people who responded. All three stopped paying at about the same time, and not one of them is fixed by moving budget. Every figure below carries its date, and this page is reviewed on the first of each month.
Read the piece
AI in practice7 min readConnecting AI got cheap. Deciding did not
Connecting a tool to an agent now takes minutes. The costs land later: a context bill, a three-party security model, and work no agent should do.
Data foundations8 min readYou can buy the platform. Not the context
AI delivery is shifting from bespoke builds to assembled platforms. The assets are real. The part that decides the outcome is still yours.
AI in practice13 min readBeyond one big model. The architecture that reaches production
One model rarely ships. Orchestration coordinates specialized models and tools, and adds decision points you should govern first.
Method notes13 min readCode or platform? The question after the POC
The demo worked. Now: build it in code, or run it on a platform? Four questions, ordered by which one settles the decision first.
Method9 min read12 NotebookLM prompts that do real work
Twelve NotebookLM prompts our team actually uses, for language learning, fast decisions, critical reading, grounded drafting, post-mortems, and more.
Two more shelves, same standard.
AI Trends
Where the models and the market are moving.
Your buyers decide before the click
China wants to industrialize the token
How AI citations work, and why they matter
4 piecesOpen the collection
CEO's Opinion
Signed columns, not the industry line.
The job apocalypse hasn't started. That's what worries me
1 pieceOpen the collection
Reading about it is the slow way.
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