AI Assistance / Skills
How the work should be done, written once, applied everywhere.
A skill is a written instruction set: a method, a checklist, a house style. It is stored once, at the organization, a brand, or a person, and applied wherever it makes sense. Forty-three ship with the product. Yours sit on top.
Demo workspace. Invented brand and figures.
A page of instructions with a name and a scope.
The LinkedIn post format is a skill: hook under 140 characters, 1,300 to 2,500 characters in all, three to five hashtags, no link in the body. Pick it, and the draft is checked against those rules in code and repaired if it breaks them.
The Search Conquest Strategy is a skill too: the method behind one button. So is every one of the 37 text formats. Each is written, working, and yours to rewrite.
Without skills
- The same paragraph of instructions pasted into every brief.
- Each person’s version drifts.
- The new hire learns the rules by being corrected.
With skills
- Written once, offered in every form by name.
- One version per level, the closest one wins.
- The new hire ticks a box.
Organization, brand, person. Same name overrides, new name stacks.
Organization
The house rules
An administrator writes the method once. Every brand and every member starts from it. Rename a format, rewrite its instructions, or switch it off for everyone.
Brand
This brand speaks differently
A brand manager overrides the organization for one brand. Same name, the brand version wins. A new name, and both apply.
Person
Your own desk
Your personal skills sit on top. Nothing is applied by default: in every form, you tick the skills you want for that run.
When two skills conflict, the one closer to the run wins. A rewrite of a standard skill keeps its identity, so the pickers still recognize it after you rename it.
The 37 text formats, in five families.
Manifesto, brand story, messaging house, tone of voice. Each ships written and working. Rename it, rewrite it, or switch it off for the level you manage.
Blog post, whitepaper, case study, newsletter. Each ships written and working. Rename it, rewrite it, or switch it off for the level you manage.
Landing page, product description, one-pager, comparison. Each ships written and working. Rename it, rewrite it, or switch it off for the level you manage.
Video script, podcast episode, campaign platform. Each ships written and working. Rename it, rewrite it, or switch it off for the level you manage.
Press release, op-ed, FAQ, holding statement. Each ships written and working. Rename it, rewrite it, or switch it off for the level you manage.
Ten surfaces, one dropdown.
A skill names the surfaces it applies to. Every creation form in the product carries the same picker, grouped organization, brand, personal. Nothing is ticked by default. When nothing is ticked, the product’s own default applies.
Ask Intelligence
How the analyst writes its answers.
Playground
On top of the conversation’s own instructions.
Agents
How watchers and report agents write.
Brand Content
Every text format, the article workspace, landing briefs.
Social
Post formats per network, with the limits enforced.
Ads
The responsive search ads it writes.
Search
The two conquest strategies.
Sales
Drafts made from the deal record.
Customer Service
Tone of the public assistant. Never its grounding rules.
Imagery
The prompt-craft behind Improve with AI.
The same data, one door over.
Nothing here is an integration. These run on the same account, the same brand, the same ledger, so a finding on one page becomes work on the next.
Not built yet, said first
- No versions or history on a skill yet. Reset drops your version and the level above takes over.
- No report on which skill shaped which run.
- A skill costs tokens on every prompt it joins. The product says so in the page help.
The catalog lists every agent as built, partial, or not built. Checked against the product on September 3, 2026.
Usage is metered in tokens from a prepaid wallet, with no seat fee. The rates are on thepricing page.
Write the method once. Stop repeating it in every brief.
Open an account, pick the standard skills, then write the first one of your own. Every form in the product offers it in the same dropdown.
No subscription. No seat fee. No card needed to request an account.