Insights
How this actually works, written out.
12 long-form pieces on three shelves: where AI is actually heading, how to run it well, and what our CEO thinks ahead of the industry line. Each piece answers the question in its title, completely, with sources.
12
Long-form pieces
3
Collections
120 min
Of reading, total
0
Behind a form
The newest sheet
He asked for a demo. There's no software to demo
An insurance client spent an hour asking to see my product. There is nothing to show him. The thing he wants gets built, and his purchasing process has no line where a build fits.
Read the piece
- CEO's Opinion11 min read
He asked for a demo. There's no software to demo
An insurance client spent an hour asking to see my software. The build is the product now, and his purchasing process has no line for that.
Method notes9 min readHow AI moves marketing ROI, and where it does not
The three levers that used to produce marketing ROI stopped paying. What AI changes about each one, what it cannot change, and what it costs to run.
AI in practice7 min readConnecting AI got cheap. Deciding did not
Connecting a tool to an agent now takes minutes. The costs land later: a context bill, a three-party security model, and work no agent should do.
CEO's Opinion12 min readThe job apocalypse hasn't started. That's what worries me
Jobs aren't vanishing to AI yet. After building agents across six business functions, the real signal isn't layoffs. It's the hire that never happens.
AI visibility & search10 min readYour buyers decide before the click
AI referrals now convert better than the clicks they replaced. What AEO and GEO each buy, who should own them, and how to measure both.
Data foundations8 min readYou can buy the platform. Not the context
AI delivery is shifting from bespoke builds to assembled platforms. The assets are real. The part that decides the outcome is still yours.
East-West model notes9 min readChina wants to industrialize the token
China wants to industrialize AI inference and export it. The price gap is real. The chip, utilization and revenue gaps are not solved yet.
AI in practice13 min readBeyond one big model. The architecture that reaches production
One model rarely ships. Orchestration coordinates specialized models and tools, and adds decision points you should govern first.
AI visibility & search9 min readHow AI citations work, and why they matter
ChatGPT, Claude, and Gemini cite sources by rules no platform has published. The four kinds of AI citation, what the research says, and why it is now an executive problem.
Method notes13 min readCode or platform? The question after the POC
The demo worked. Now: build it in code, or run it on a platform? Four questions, ordered by which one settles the decision first.
East-West model notes10 min readThe model mix is now mandatory
Model routing stopped being an optimization in 2026, and China now supplies most of the cheap tier. The economics, the governance, and the caveats.
Method9 min read12 NotebookLM prompts that do real work
Twelve NotebookLM prompts our team actually uses, for language learning, fast decisions, critical reading, grounded drafting, post-mortems, and more.
Three shelves, three jobs.
Every piece is shelved once. Open the shelf that matches the question you are holding.
AI Trends
Where the models and the market are moving.
Your buyers decide before the click
China wants to industrialize the token
How AI citations work, and why they matter
4 piecesOpen the collection
Best Practices — AI Guide
How to run AI well, written down.
How AI moves marketing ROI, and where it does not
Connecting AI got cheap. Deciding did not
You can buy the platform. Not the context
6 piecesOpen the collection
CEO's Opinion
Signed columns, not the industry line.
He asked for a demo. There's no software to demo
The job apocalypse hasn't started. That's what worries me
2 piecesOpen the collection
Every piece is held to the same three rules.
These pieces are made with the same content pipeline our customers run: briefed, outlined, written and checked in stages, with a named person validating before anything publishes. The collection is the proof the pipeline works.
Long-form, not posts
Each piece answers one question completely, at whatever length that takes. Nothing here is a feed to keep up with.
Sourced and dated
Claims carry their source and every piece carries its date, so you can tell what was true when it was written.
No gated downloads
No form between you and the text. If a piece is worth writing, it is worth letting you read it before we know your email.
The product moves faster than the writing.
Open an account and run one module on one brand, or book a demo and see it on your own data.
No subscription. No seat fee. No card required to request an account.